Neurodesign: Using Brain Science to Make Your Website Irresistible

First Impressions Are Wired Brains are tricky, and in the game of milliseconds, your website has the daunting task of making a memorable first impression. Thanks to neuroscience, we now understand that this first glance can activate the amygdala, the brain’s emotional processing powerhouse. So, if your homepage hits the right emotional cues, congratulations, you’ve […]

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